Our campaign explores the rich traditions of Sapa, Vietnam, reinterpreted through a contemporary fashion lens. Drawing inspiration from the region’s landscapes, craftsmanship, and cultural heritage, each look reflects a dialogue between tradition and modernity. Through this campaign, we celebrate the beauty, resilience, and timeless artistry of Sapa, bringing its stories to life through fashion.

Introducing the Subtle Le Nguyen Fall Winter 24 campaign, inspired by the vision of showcasing subtlety in a casual and approachable way. We believe that elegant styles should not be confined to special occasions; they can be effortlessly woven into our daily lives.

At the core of connection in community is a prolific expression of love—fostered by touch, by ear, and by the heart. In disparaging times, it is love within community, within one another, that urges for continuance against adversity. Trang Phạm and Anthony Hoàng wears Spring Summer 24.

We return to our home—Hanoi. In a city rooted in tradition, it is chosen families that thrive in youth culture, connecting beyond blood but in ideals, in thought, and in shared experiences. It is an invitation to observe communities within our own. Thanh Bình, Ngọc Ánh, Minh Nguyễn and Hoàng Anh wears Spring Summer 24.