Subtle Le Nguyen explores its ethos of community for the Spring Summer 24 Campaign.
We found ourselves in the Northwestern regions of Vietnam at Bản Hồ, Sapa experiencing the life of the Red Dao tribe.
An open dialogue to bridge generations, Lý Phủ Chiều, Lý Phương Thanh, Lý Tả Mẩy, Chảo Mùi Pham dressed in Spring Summer 24—a worn dedication towards connection across age and gender.
We met Ly Mây at Sapa Center. Her warmth welcomed us with open arms to her world, her home by Thanh Bình.
Mây and her children, Chiêu and Thanh, wears Spring Summer 24, an intergenerational bond built by blood and fostered by thread.
Creative and Art Direction by @benbortis and @nhatviettt
Cinematography, Color and Edit by @benbortis
Words by @benbortis
Narration by @yennhifromtheblock
Score by @chenix.wav
Translation by @kimthanhvu
Casting by @keiivuu and @benbortis
Styling by @nhatviettt
Hair and Make-up by @caoquy.duong and @ryn.vux
Assisted by @_rettam_tnseod_
Cast in Sapa: Ly Mây, Lý Phủ Chiêu, Lý Phương Thanh, Chảo Cờ Mùi, Lý Tả Mẩy, Chảo Mùi Pham, Lý Tài, Lý Láo Cáo, Lý Nhụt Nhuần
